Privacy statement Bellyprint

Here you will find the privacy statement of

The Shape of You Ltd.,  a Private Limited Company under English law with its registered office at 194 Upper Eastern Green Lane, Coventry, CV5 7DP, United Kingdom.

Bellyprint, a Private Limited Company under Dutch law with its registered office at at Willemsplein 4, 6811 KA Arnhem, The Netherlands.


In this privacy statement you can read everything about the way in which your personal data is collected and how Bellyprint handles it. This explains where your data is stored and for what purpose your data is used. In addition, you will also find all your rights with regard to your data and how you can make use of those rights.


You are currently reading Bellyprint’s privacy statement. Bellyprint makes a unique work of art of your pregnant body in the form of a 3D printed image.

There are various situations in which your data is collected by Bellyprint. It is therefore good that you know what is done with it and how you can indicate your wishes regarding your data.

Do you have questions about the use of your data by Bellyprint? These are our contact details and options: |Willemsplein 4, 6811 KA Arnhem | Marije van der Windt +31 26 260 0005| | CoC number 86090720

Purpose of data and legal bases for processing

Bellyprint uses your personal data for the following purposes:

  1. Contact: Your data will be collected if you contact Bellyprint via the contact form on the website. This form only asks for the necessary information such as your name, e-mail address, telephone number to be able to offer a proposal or service.
  2. Manufacturing and sending the products: In order to make your Bellyprint, we make a digital 3D scan of your (pregnant) body. This scan is stored in both the cloud and hard drive and is sent to our supplier to print your figurine. In addition, we use your address details to be able to send the figurines. The scan data will not be used in any other way, unless you give us permission to do so.
  3. For the technical and functional management of the website. The Bellyprint website collects your data to improve the website. This includes information such as the duration of your website visit or the pages you visit a lot.

Some of this data is necessary for the execution of the agreement with you or we are obliged to process it on the basis of the law. Other data is only used with your permission or for our legitimate interest (such as improving the products and/or the website).

Consequences of not providing data

The provision (and processing) of the data referred to above under 1 and 2 is a necessary condition to enable our services to you. If you do not provide this information, we will not be able to serve you, or not properly.


Bellyprint will not share your personal data with third parties, unless this is necessary for our services (for example hosting the website), when the law or a court order requires us to do so, to protect the rights, property or safety of Bellyprint or on the basis of your consent. We always try to respect your privacy as much as possible. Bellyprint will ensure that this takes place in accordance with laws and regulations. Bellyprint uses, among other things:

  1. Vimexx: Bellyprint email is hosted at Vimexx. If you contact us via the forms or via e-mail, the relevant e-mails will be stored on Vimexx’s servers. The website and backups of the website are also hosted here. Data that you leave on the Bellyprint website is stored on Vimexx’s servers.
  2. Booking system Amelia : Information you leave on the Bellyprint website is stored on the servers of the reservation system.
  3. Google Analytics: This collects information about the use of our website, such as the duration of your website visit or the pages you visit frequently.
  4. Suppliers: Our suppliers who manufacture the figurines for us. We have agreed with suppliers that they will destroy the scan after the figurine has been completed.
  5. Microsoft Teams: the order list is shared between all branches via Microsoft Teams so that they all use one and the same version and know order statuses.
  6. Google Drive: the digital 3D scans and order lists are stored in the cloud on Google Drive.

Storage period

Your data will be kept by Bellyprint because of the activities below, unless we are no longer allowed to store your data due to a legal regulation.

  1. Contacting: The moment you contact Bellyprint via e-mail, the data you send, such as your name, telephone number and e-mail address, will be stored on the mail server. Bellyprint will keep this data for a period of seven years.
  2. Analytics: The data that Analytics collects on the website is anonymous, so it is not linked to your name, company or e-mail address. This data is deleted after seven.
  3. Making the 3D scan: The 3D scan we keep of you is not anonymous, but can be traced back to you on the basis of your name, telephone number and e-mail address. This data will be kept – if you give permission – for as long as Bellyprint continues to exist. For example, in the event of damage or loss, there is always the option of having a new copy made of the pregnancy figurine. If you do not grant this permission, the scan will be destroyed within two months after the figurine has been sent.


Bellyprint uses technical and organizational security measures to protect personal data against (accidental) destruction, loss, alteration, unauthorized disclosure or access. Bellyprint protects this personal data in a manner that can reasonably be expected of it. The personal data managed by Bellyprint or by the aforementioned third parties can only be accessed via secured software.

Your rights

  1. Right of access: You have the right at all times to request your data that is recorded and stored at Bellyprint. You do this by sending an e-mail or by calling Bellyprint.
  2. Right to rectification: Are your details incorrect? Or have your details changed? You have the right to have this rectified by Bellyprint.
  3. Right to delete, limit the processing or object to the use of data: Do you no longer want your data to be recorded at Bellyprint? Then under certain circumstances you have the right to have your data erased, to limit its use or to object to the use of this data.
  4. Withdrawal of given consent. Do you want to withdraw your given consent? That is always possible.
  5. The right of data portability: under certain circumstances you have the right to data portability, in particular the transfer to you of the scan made, Bellyprint will cooperate in this insofar as it has received compensation for the intellectual property rights of the 3D scan.
  6. Right to submit a complaint: we ask you to contact us if you have a complaint. You also have the right to submit a complaint to the Dutch Data Protection Authority if you believe that Bellyprint does not handle your data correctly. You can contact the UK Data Protection Authority via:

A request regarding the above rights can be addressed to Bellyprint by sending an e-mail to or via the contact details and options below. The aim is to respond within one month. Depending on the complexity and number of requests, this period may be extended by two months. |Willemsplein 4, 6811 KA Arnhem, The Netherlands | Marije van der Windt +31 26 260 0005| | CoC nummer 86090720

Privacy Statement

This privacy statement is subject to change. Any future changes will be published in this privacy statement. We recommend that you consult it from time to time to be aware of this.

This version of the privacy statement has been in effect since: February 1, 2023